YouTube isn’t Netflix, or Facebook Video, or network TV. In its own way, it’s a little of all of the above–plus other ingredients that make it unique.
For years, independent creators and savvy brands have made YouTube their playground. Now, TV-like content from Hollywood pros has them competing for the audience’s attention. As we explain in our look at how Susan Wojcicki is transforming YouTube, the new mix of video has already changed the service, but Wojcicki and her team have plenty more work left to do.