Susan Wojcicki Has Transformed YouTube—But She Isn’t Done Yet


Business / Fastcompany 16 Views 0

To outmaneuver traditional TV—and secure Google’s future—YouTube’s CEO must satisfy homegrown creators, risk-averse advertisers, Hollywood celebs, and a billion-plus viewers.

Outside of the Jacob Javits Convention Center on New York’s far West Side—where YouTube is hosting the Brandcast, its annual presentation to advertisers—fans crush together behind barriers. Young and mostly female, they hover giddily on this chilly May evening, angling for a glimpse of the YouTube stars who are making their way down a red carpet toward the entrance. One fan clutches a sign that reads I’M COLD, BUT IT’S WORTH IT.

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