The video giant is entertaining the planet and diversifying its revenue. But it’s not easy to keep advertisers and creators happy.
Since becoming YouTube’s CEO in 2014, Google legend Susan Wojcicki has been busy shaping a service that long ago captured the world’s eyeballs into a business built to last. (She explains her strategy in our in-depth feature.) Though the company has made progress on an array of fronts, it’s also still working on some major challenges that are key to fulfilling Wojcicki’s vision.