Endeavor’s new audio division signals Hollywood is going all in on podcasts

Fastcompany

Business / Fastcompany 10 Views 0

With partners including Dick Wolf and Mass Appeal, Ari Emanuel’s entertainment and sports conglomerate is now aiming right for your ears.

Podcast ad sales in the United States were up 86% last year at $314 million, and are projected to grow to $659 million by 2020. There’s plenty of money in our ears (especially as podcasts eat further into traditional radio listening), so it should come as no surprise that entertainment and sports conglomerate Endeavor is getting deeper into the podcast business. The company today announced a new division called Endeavor Audio, specializing in podcast content development, financing, production, distribution, marketing, and monetization.

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